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In the beginning... There were no Pop-up ads, and the Web was gray and without ads... |
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Then during the early days of the Web, (1995 -1996) Netscape Communications Corp. came up with the Javascript Language for programming on the Web. One of the commands avialable in this new language was called "window.open" which allows you to open a new browser window. It's a pretty cool idea in theory, and the developers had no way of knowing the potential for abuse that this command held in store. Then, towards the end of 1996 advertising hit the Web in a BIG way...
Suddenly, in early 1997, some brain child in the Marketing Department decided that Pop-Up advertising would get the attention of otherwise non-interested users. Since we don't look at, or like the ads anyway... if you pop up a window in our face we're suddenly going to say: "Hey wait a minute this is pretty cool!" and be enticed to click the stupid ads.
Did this butthole lose his job? No! not at all... he was hired by GeoCities !! He was promoted to the head of the marketing department and given a BIG, fat raise! He's drives a BMW and likes to make clicking sounds with his mouth while pointing his "gun" finger!
Pop Up Ads are Dead
No longer. Pop up blockers have been so successful at stamping out pop up ads that people had to come up with new, less obtrusive ways of getting your attention. The newest generation of ads appeal to our natural sense of curiosity, fondness for bananas, or both.
The peel away ad evokes nestolgic times when people actually read books instead of a computer screen, turning down the corner page when it came time to take a break. There it sits in the corner of the screen, bouncing a bit to catch your eye. When a mouse passes over, it pulls down to reveal an ad. Response rates for this interactive advertisement are much higher than their (thankfully) hardly seen breathren of the past.